What is Radiohead's new album worth?

Worth to you, that is. Just a day before Sellaband laid out their new plans Radiohead announced big time that anyone downloading their new album can set their own price. This was actually one of the models proposed in the forum discussions leading to the new Sellaband plan, but I am not unhappy that it's not in there. It's definitely a nice gesture and perhaps one of the models of the future, but it may help big time if you're one of worlds most famous bands to make people pay even voluntarily. I just don't think it would have been a great model for music that has to still find its audience... or is that just being conservative? Now, let me read the remainder of the SAB plans...